Marketing On A Shoe String... Think Yard Signs!
December 28, 2017
If you're budget is so tight that it disappears when it turns sideways, get the word out using yard signs!
They work. And can work VERY WELL!
I walk a lot. Almost every day. But on the weekends, I notice how many people use yard signs to promote their yard and garage sales. These things are usually made out of a cardboard box with Sharpie Markers creating the message, but hey, they work!
And if you're budget is non-existent, you can still do some front-line marketing with cardboard and markers. Trust me, it's better than nothing, and surprisingly, they will definitely get the word out about your sale or event.
If you have a small budget, you can purchase coroplast yard signs that are held in place with metal step-stakes. These are very professional looking, and if you choose the right colors/fonts, will attract attention. Here's a blog post that kinda applies to this post.
But even if you only have some cardboard available, it's 100% better than doing no marketing at all. If you can cut-out a decent stencil, you can spray-paint your message onto the cardboard for a little more professional look.
Thanks for reading!
Cheers,
Chris
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