The Squeaky Wheel Gets The Grease... Market! Market! Market!

January 10, 2018

There's an old saying that "The Squeaky Wheel Gets The Grease." So true!

Sometimes you can win by simply showing up. (Also true!)

What I mean, is that even if your marketing campaigns aren't gold-medal contenders in terms of response and immediate pay-off, sometimes just maintaining your marketing presence is enough. Especially if other similar businesses in your industry do little to no marketing at all!

When I read a newspaper (still do occasionally,) I notice there are businesses that have run the same ads for as long as I've read the paper. Every day or week. Same size ad, same content, same location. Just over and over and over.

But the frequency and consistency of these ads tells me those businesses are still around, are consistent, and probably credible and reliable. And if or when I need one of their services, I usually think of them first. Just because they showed up! They were there. Every time.

Are you running a consistent marketing campaign? Do you "show-up" when other companies are asleep at the wheel?

Just something to think about!

Thank you for reading,



Lets Go Banners

Leave a comment

Comments will be approved before showing up.

Also in LGB Marketing Tips

You Really Can Vinyl Wrap About (almost) ANYTHING!

February 22, 2018

You simply wouldn't believe everything that's wrapped in vinyl.  You really wouldn't. From some of the most amazing art in Vegas to intricate artwork and finishes at some of your favorite resorts. Vinyl wraps all over. And half the time, you'd never even know it:)

Continue Reading

Just How Far Can You Push A Banner?

February 07, 2018

Sure, banners are technically considered "temporary" signage. But exactly what does "temporary" mean? A month? A year? 5 years? How long will my banner last?

Continue Reading

Retractable Banner Stands: How To Set-Up or Change Out Graphics

January 29, 2018

Sure, retractable banner stands are fantastic trade show and conference displays. But how do you set up your stand? And... How do  you change-out graphics in the future?

Continue Reading