January 10, 2018
There's an old saying that "The Squeaky Wheel Gets The Grease." So true!
Sometimes you can win by simply showing up. (Also true!)
What I mean, is that even if your marketing campaigns aren't gold-medal contenders in terms of response and immediate pay-off, sometimes just maintaining your marketing presence is enough. Especially if other similar businesses in your industry do little to no marketing at all!
When I read a newspaper (still do occasionally,) I notice there are businesses that have run the same ads for as long as I've read the paper. Every day or week. Same size ad, same content, same location. Just over and over and over.
But the frequency and consistency of these ads tells me those businesses are still around, are consistent, and probably credible and reliable. And if or when I need one of their services, I usually think of them first. Just because they showed up! They were there. Every time.
Are you running a consistent marketing campaign? Do you "show-up" when other companies are asleep at the wheel?
Just something to think about!
Thank you for reading,
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