Surveys & Mystery Shoppers, The Key To Measuring Client Happiness

December 05, 2017

How do you know if you're doing a "great job" for your customers? Or maybe your idea of a "great job" is a little different than what your customer would consider great.

Sadly, most customers are not often willing to communicate perceived or real shortcomings to you or your team. Often it takes a seriously disgruntled customer to even make contact about their experience.

What if you could make a huge step to pulsing your customer's experience that could help you fix problems (or better yet) make improvements to create even a better experience for your prospects and customers?

You can!

Two worthwhile ways to start finding out more about your client happiness are:

1) Customer Surveys

2) Mystery Shoppers

There are many survey programs that can be implemented that are immediately emailed to your customer each time your customer has a service or purchase experience with you. Or you can even start low-tech and include a survey sheet with every catalogue, flyer, or invoice. If you're looking for a web-based system, check-out surveymonkey.

Wanna REALLY find-out how your company is doing? Hire a mystery shopper. The mystery shopper should go through the entire purchase experience and report back on whichever key indicators you deem important (these may change as you get a few shoppings under your belt.) And an added benefit to mystery shoppers? Your team will always be a little more diligent not knowing when the mystery shopper may come along!

Thanks for reading,



Leave a comment

Comments will be approved before showing up.

Also in LGB Marketing Tips

Don't Forget To Add Some Holiday Cheer... Don't Be A Scrooge!

December 14, 2017

So easy trying to close-out the end of the year that it's easy to overlook the festivities.  But do it for the right reasons!

Continue Reading

Business Card Basics - Common Sense Practices

December 14, 2017

You'd think these business card ideas would be common sense, but you might be wrong!

Continue Reading

Which Product Label Is Right For Me?

December 13, 2017

Need a product label? Which type of material is your best choice? Here are several examples of different kinds of label options.

Continue Reading