Maybe Those Competitors Could Actually Be Allies?

January 09, 2018

It's common nature to think of certain businesses in your industry as purely competitors. And sure, there may be companies that literally offer almost the exact same products or services that you do.

But it can really pay to change your mindset about "competition."

One thing I learned early-on, was that many times you can fill a need or gap for your "competitors" that help you generate revenue.

The major problem is that often times your "competitors" also view you as a competitor and may refuse to have an open mind about doing business with you.  You can't really help this.

Lets Go Banners has worked with many sign and banner companies around the country. Many times these companies may not be able to print certain sizes of banners, or they may have a customer wanting to purchase an item that they don't carry. That's where we come in.

Of course you really have to be careful to not directly or accidentally "compete" with these companies. Blind-shipping is a must, or if one of their customers call you directly, it shows goodwill to refer them back to the original company.

We've also received some help from local sign companies in our area. Many years ago we used to have one of these companies provide wide format laminating that we couldn't at the time accommodate. Same goes with machinery that may be down. That's when it really pays to be on good terms with similar businesses if you can help each other out.

Once you develop trust and build a relationship, your old "competitors" may become valuable allies!

Thanks for reading!

Cheers,

Chris

Lets Go Banners




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