December 24, 2017
There's nothing worse than calling a company and being placed on hold. Sometimes for a very long time. I had to call one of our internet service companies a few weeks ago and the hold time was 54 minutes. It was during a crucial part of our web migration so I had no choice but to hold. At least they played some music so I knew I wasn't disconnected. But the loop was short so I kept hearing the same songs over and over and over and over.
If you must place your customers or prospects on hold, why not get creative and play a message that actually entertains them while marketing your message!
It seems like many web commercials are getting very creative with the entertainment part of their content. I've watched many ads that were actually funny. I watched the entire thing. Sure, they get boring after you've seen them for the 10th time, but the point is I actually didn't mind watching these ads. Very effective marketing.
But if you can implement an entertaining message while your customers are on hold, you can actually give them a better experience while waiting and also perhaps get a sales bump out of it. Win Win!
We've actually used music on hold with some commercials mixed in. And we've even produced our own content that we attempted to make entertaining. You'd be surprised how often a prospect or customer will actually inquire about a special or new product mentioned when they're taken off hold.
So turn that dead air into something entertaining. And slip in a few marketing messages. You might just be pleasantly surprised!
Thank you for reading,
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