Marketing On Hold. If They Must Wait, Entertain Them While Marketing!

December 24, 2017

There's nothing worse than calling a company and being placed on hold. Sometimes for a very long time. I had to call one of our internet service companies a few weeks ago and the hold time was 54 minutes. It was during a crucial part of our web migration so I had no choice but to hold. At least they played some music so I knew I wasn't disconnected. But the loop was short so I kept hearing the same songs over and over and over and over.

If you must place your customers or prospects on hold, why not get creative and play a message that actually entertains them while marketing your message!

It seems like many web commercials are getting very creative with the entertainment part of their content. I've watched many ads that were actually funny. I watched the entire thing. Sure, they get boring after you've seen them for the 10th time, but the point is I actually didn't mind watching these ads. Very effective marketing.

But if you can implement an entertaining message while your customers are on hold, you can actually give them a better experience while waiting and also perhaps get a sales bump out of it. Win Win!

We've actually used music on hold with some commercials mixed in. And we've even produced our own content that we attempted to make entertaining. You'd be surprised how often a prospect or customer will actually inquire about a special or new product mentioned when they're taken off hold.

So turn that dead air into something entertaining. And slip in a few marketing messages. You might just be pleasantly surprised!

Thank you for reading,

Cheers,

Chris

 




Leave a comment

Comments will be approved before showing up.


Also in LGB Marketing Tips

Lets Go Banners Vinyl Wraps First Dragster!
Lets Go Banners Vinyl Wraps First Dragster!

March 18, 2019

Our awesome team completed its first custom vinyl wrap on a dragster.

Continue Reading

You Really Can Vinyl Wrap About (almost) ANYTHING!

February 22, 2018

You simply wouldn't believe everything that's wrapped in vinyl.  You really wouldn't. From some of the most amazing art in Vegas to intricate artwork and finishes at some of your favorite resorts. Vinyl wraps all over. And half the time, you'd never even know it:)

Continue Reading

Just How Far Can You Push A Banner?

February 07, 2018

Sure, banners are technically considered "temporary" signage. But exactly what does "temporary" mean? A month? A year? 5 years? How long will my banner last?

Continue Reading