Leave-Behinds, Gifts That Keep On Giving

December 05, 2017

Looking for a unique way to stay in your customers' or prospects' mind?

Consider a custom "value-added" leave-behind.  A leave-behind is an item you (yes) "leave-behind" when you visit a prospect or customer. It can also be an item enclosed in a product box or with service instructions or manuals.

Most people leave behind business cards, but these cards usually get lost, tossed or thrown-in with a million other business cards- thus rendering them mostly useless.

But if you can think of a really unique leave-behind that your customer will actually use, or better yet talk about, you're going to gain a huge asset. Think of the leave-behind as a mini-billboard for you, or even a sales-person out there working on your behalf!

You can find some neat and cost-effective ideas for leave-behind by researching "ad-specialities," or by just brain-storming for ideas.  Even if the item you would like to use costs in the $1 to $5 range, it can often pay-off huge dividends in the future. And you can always have several different leave-behinds depending on which prospect or customer you want to give it to.

I was given a bottle opener from a vendor a long time ago. The vendor's name was imprinted on the handle. I used this bottle opener until I finally lost it. But guess what? Every time I used it, there was the vendor's name and logo clearly in sight.

I've also received calendars, imprinted pens, coozies, thermoses, and even branded coasters.

I've given-away plastic "tip-table" business cards for years. And recently I started using vinyl (banner) business cards. A business card that looks like a banner!

Here's three reasons to implement a leave-behind program:

1). Keeps your company or brand in your prospect's or customer's mind

2). Has the potential of generating referrals

3). If it's a gift that's unique or adds-value, your customer will be thankful to have it, and it may even generate conversations about your company with potential prospects.

A Few Ideas:

Plastic tip-table business cards

Custom calendars (to hang on a wall or to fit in a wallet)

Coozies

Coasters

Coffee Mugs

Custom Hydroflasks

Pens and Pencils

USB Drives

Flashlights

Screen cleaners

Bottle openers

Key chains

Mini-screwdriver sets

Point is, there are thousands of different items you can choose from. And the more unique and value-added it is, the more it will be appreciated (and also maybe generate future leads or sales!)

Thanks for reading,

Cheers,

Chris

 




Leave a comment

Comments will be approved before showing up.


Also in LGB Marketing Tips

We're Excited To Announce We Now Print Product Labels!
We're Excited To Announce We Now Print Product Labels!

May 11, 2021

Continue Reading

Lets Go Banners Vinyl Wraps First Dragster!
Lets Go Banners Vinyl Wraps First Dragster!

March 18, 2019

Our awesome team completed its first custom vinyl wrap on a dragster.

Continue Reading

You Really Can Vinyl Wrap About (almost) ANYTHING!

February 22, 2018

You simply wouldn't believe everything that's wrapped in vinyl.  You really wouldn't. From some of the most amazing art in Vegas to intricate artwork and finishes at some of your favorite resorts. Vinyl wraps all over. And half the time, you'd never even know it:)

Continue Reading