Incorporating Retail Partners Into Your Marketing Strategy
December 23, 2017
What if you could increase your exposure for your products or services while also generating additional sales revenues?
Think Retail Partners!
No matter what type of industry you're in, you might be surprised to find many opportunities in teaming-up with different retail stores willing to re-sell or marketing your products or services.
As an example, when we first started Lets Go Banners in 2008, I set up many arrangements with different stores to resell our vinyl banners, car magnets, and signs. After 10 years, most of these stores still resell our items! I looked for stores that might have a similar market who didn't offer these items such as an embroidery company, a pack and post/mailbox store, and even a major big-box retailer who had a print division but didn't sell larger banners. We even provide printing services for some sign companies who don't have the capability to print certain products such as our feather and teardrop banners and large runway/back-drop banners.
It was a huge "win-win." We ran radio ads promoting the additional places our customers could order which in turn promoted the retail partners.
So depending which type of industry you're in, maybe a retail partner marketing strategy could work? Just brain storm similar types of businesses that you don't directly compete with who would benefit from offering your product or service. Most business owners are very receptive to new ideas that can help them generate sales.
Sometimes you might even discover new uses for your products or services (or even NEW products or services that your retail partners discover!
Thank you for reading,
Cheers,
Chris
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