December 03, 2017
Do you really know your target market?
Really know them?
I mean, you probably have a general idea of the very nice people who buy stuff from you, but exactly how much do you REALLY know about them?
Even if you provide products or services to a huge wide range of people, do you know which people buy on which days? Which people buy at what times? Which people spend money on what things? Which people spend money and then decide to cancel or go elsewhere with their business?
If you really want to understand marketing and how you can send the best message to your current or potential target market, you MUST understand these people. You gotta get inside their heads. Maybe you are already a best customer of your own company's products or services, all the better. But to truly successfully market to people for your company, you need solid, unbiased marketing information.
Then, if you can find this sacred data, you need a plan and a test. Plan and test, plan and test, plan and test.
Because only after you plan and test enough times will a secret formula emerge that may work for a very long time, or a very short time.
That's why planning and testing are parts of an on-going process to any and every successful marketing team's or company's formula.
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