January 06, 2018
Some businesses give give give. Some don't give at all.
It's a matter of choice.
Chances are, your business probably donates or sponsors some events in your community, which is always a great thing.
But did you know that while helping out your local groups, you can also gain some really cool marketing benefits without looking like a hack?
Now I'm not implying you should only give to your local groups or to donate to charities or events simply for self-gain. All I'm suggesting is that you might receive some really cool marketing exposure as a result of your big-heartedness. (Ok that's not a word, but you know what I mean.)
Often-times local radio stations mention sponsors on-air. And many times the local charity event posts banners or signs promoting the event and some of the sponsors.
And if you donate items for charity raffles or auctions, your products or coupons are displayed at the event. Many times the M.C. of the event will even give a "shout-out" to the sponsors or donators as the items are being auctioned or sold.
All this amounts to some fantastic goodwill as well as marketing exposure.
We sponsored a local antique car show many years ago that was awesome. Donated all the banners and signs. Even gave away a fully wrapped R.C. truck that was an exact replica of one of our installer's custom wrapped truck. It was really fun to be a part of the event, and we met many great contacts while attending!
Sure, you might be asked for some cash to sponsor an event, but often times simply donating goods or coupons for services is also greatly appreciated.
So while you're helping out a local charity or group in need of money, feel good about it, and also say, "Hey, this group also gave me some incredible marketing exposure!"
Thanks for reading!
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