Radio Killed The Video Star
January 04, 2018
Showing my age, but I remember when MTV first hit the air waves back in the 80's. And going back even further, when Home Box Office made its debut. Shoot, I even remember when we were limited to just a handful of t.v. channels, and the big annual event was when The Wizard Of Oz was broadcast!
For a long while, video's been all the rage- from subscription cable channels to the millions and millions of videos available on Youtube.
Then the internet came online and is blowing everything out of the water.
I hear different theories about the future of television, but one thing is for certain, we're not in Kansas anymore.
The web has rearranged, resorted, demolished, and rebuilt so many different industries. Newspapers? Phone books? Magazines? In just a few short years we're seeing some of the biggest technological changes in history.
Then along came social media. Who'd have thought?
Well, through all these changes, it seems there's one media that refuses to give up the good fight.... RADIO! Even though many sources show a decline in listenership, radio is still holding ground and proving to continue to be a viable form of advertising.
And I think it's going to be around for a very long time. Especially if you factor-in complimentary forms of media such as podcasts and music audio channels such as Pandora.
I believe vehicles are the reason for radio's hold-out. When people are driving, there's not a lot of options other than audio content (at least safely.) Sure, if vehicles really become advanced enough that we don't need drivers, then radio may go bye-bye at some point. But for now, it continues to be a solid media to use to broadcast your marketing message.
Just my thoughts!
Thank you for reading,
Cheers,
Chris
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